{"id":31364,"date":"2025-12-05T15:58:14","date_gmt":"2025-12-05T06:58:14","guid":{"rendered":"https:\/\/ads.coupang.com\/cn\/?p=31364"},"modified":"2026-06-01T11:51:39","modified_gmt":"2026-06-01T02:51:39","slug":"12%ec%9b%94%ec%97%90-%ea%b3%a0%ec%a0%90%ec%9d%84-%ec%b0%8d%eb%8a%94-oo-%ec%95%84%ec%9d%b4%ed%85%9c","status":"publish","type":"post","link":"https:\/\/ads.coupang.com\/cn\/trends\/51","title":{"rendered":"\u51ac\u5b63\u8fbe\u5230\u9500\u552e\u9ad8\u5cf0\u7684OO\u5546\u54c1"},"content":{"rendered":"\n

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酷热品趋势<\/p>\n\n\n\n

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美妆篇<\/p>\n<\/div><\/div>\n\n\n\n

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💡 下类卖家必看！<\/h2>\n\n\n\n
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✔️ 希望利用热门关键词，不错过第四季度销售额的卖家
✔️ 希望通过反映酷澎购物趋势来确保商品竞争力的卖家
✔️ 希望挑战通过运作广告进入品类前列的卖家<\/p>\n\n\n\n
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美妆商品在酷澎上是全年都受欢迎的品类。其中尤其是在第4季度需求明显增加的商品，以及值得关注的趋势。<\/p>\n\n\n\n
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本期酷热品趋势将为您整理热门美妆单品及关键词。 <\/p>\n\n\n\n
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⌨️ 搜索量增多的美妆关键词？<\/h2>\n\n\n\n
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回顾去年10月至12月期间，酷澎上搜索量最高的美妆关键词第1名是润唇膏，第2名是气垫，第3名和第4名分别是唇釉和睫毛膏<\/strong>，成为第四季度的人气单品。<\/p>\n\n\n\n
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尤其是润唇膏相关关键词频频出现在搜索榜单前列，反映了重视冬季保湿的顾客们的需求。建议您参考此类关键词，更有效地曝光商品。<\/p>\n\n\n\n
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$\"\"$ <\/figure><\/div>\n\n\n
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📈 创下销售额高峰的单品？<\/h2>\n\n\n\n
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首先，唇部美妆最近两年的月销售额在第四季度明显上升。<\/p>\n\n\n\n
尤其是保湿“唇部护理”商品，在10月至12月期间销售额大幅增长，与9月相比，12月销售额增长了约2倍<\/strong>。<\/p>\n\n\n\n
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从面部美妆的销售额比重来看，气垫占据总体销售额的41%，<\/strong>被确认为核心商品其后依次是粉底液、BB\/CC霜商品，展现出持续的需求。 <\/p>\n\n\n\n
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眼妆的销售额排序为眼线笔 > 眉笔 > 睫毛膏 > 眼影<\/strong> 。该品类年度销售额波动不大，因此如果您在销售相关商品，建议通过持续的广告运营来稳定销售额。<\/p>\n\n\n\n
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$\"\"$ <\/figure><\/div>\n\n\n
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🎁 热门美妆单品的特点是什么？ <\/h2>\n\n\n\n
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畅销的美妆单品有哪些特点呢？我们从热门颜色到商品质地，细致地整理并分析了核心特征。<\/p>\n\n\n\n
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$\"\"$ <\/figure><\/div>\n\n\n
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<\/div><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
💡 下类卖家必看！ ✔️ 希望利用热门关键词，不错过第四季度销售额的卖家✔️ 希望通过反映酷澎购物趋势来确保商品竞争力的卖家✔️ 希望挑战通过运作广告进入品类前列的卖家美妆商品在酷澎上是全年都受欢迎的品类。其中尤其是在第4季度需求明显增加的商品，以及值得关注的趋势。本期酷热品趋势将为您整理热门美妆单品及关键词。 ⌨️ 搜索量增多的美妆关键词？回顾去年10月至12月期间，酷澎上搜索量最高的美妆关键词第1名是润唇膏，第2名是气垫，第3名和第4名分别是唇釉和睫毛膏，成为第四季度的人气单品。尤其是润唇膏相关关键词频频出现在搜索榜单前列，反映了重视冬季保湿的顾客们的需求。建议您参考此类关键词，更有效地曝光商品。 📈 创下销售额高峰的单品？首先，唇部美妆最近两年的月销售额在第四季度明显上升。尤其是保湿“唇部护理”商品，在10月至12月期间销售额大幅增长，与9月相比，12月销售额增长了约2倍。从面部美妆的销售额比重来看，气垫占据总体销售额的41%，被确认为核心商品其后依次是粉底液、BB\/CC霜商品，展现出持续的需求。眼妆的销售额排序为眼线笔 > 眉笔 > 睫毛膏 > 眼影。该品类年度销售额波动不大，因此如果您在销售相关商品，建议通过持续的广告运营来稳定销售额。 🎁 热门美妆单品的特点是什么？畅销的美妆单品有哪些特点呢？我们从热门颜色到商品质地，细致地整理并分析了核心特征。 🔖 美妆商品广å‘<\/p>\n","protected":false},"author":11,"featured_media":31381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,113,15,12],"tags":[68,70,81,310,311],"class_list":["post-31364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiky-p-trends-2","category-p-trends-1","category-p-trends","category-p-knowledge","tag-68","tag-70","tag-81","tag-310","tag-311"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts\/31364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/comments?post=31364"}],"version-history":[{"count":23,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts\/31364\/revisions"}],"predecessor-version":[{"id":34614,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts\/31364\/revisions\/34614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/media\/31381"}],"wp:attachment":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/media?parent=31364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/categories?post=31364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/tags?post=31364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}