{"id":29916,"date":"2025-09-11T11:19:52","date_gmt":"2025-09-11T02:19:52","guid":{"rendered":"https:\/\/ads.coupang.com\/cn\/?p=29916"},"modified":"2026-06-01T11:49:29","modified_gmt":"2026-06-01T02:49:29","slug":"%ed%99%98%ec%a0%88%ea%b8%b0-%eb%a7%a4%ec%b6%9c-%ec%83%81%ec%8a%b9%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%b9%b4%ed%85%8c%ea%b3%a0%eb%a6%ac%eb%b3%84-%ec%a0%84%eb%9e%b5-%ea%b0%80%ec%9d%b4%eb%93%9c","status":"publish","type":"post","link":"https:\/\/ads.coupang.com\/cn\/trends\/43","title":{"rendered":"\u6362\u5b63\u671f\u63d0\u5347\u9500\u552e\u989d\u7684\u5404\u54c1\u7c7b\u6218\u7565\u6307\u5357"},"content":{"rendered":"\n

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酷热品趋势<\/p>\n\n\n\n

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换季期篇<\/p>\n<\/div><\/div>\n\n\n\n

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💡 下类卖家必看！<\/h2>\n\n\n\n
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✔️ 希望加强季节性商品战略的卖家
✔️ 希望增加新客流入的卖家
✔️ 希望利用换季期洞察拓展销售额范围的卖家 <\/p>\n\n\n\n
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换季期顾客的商品关注度和购买模式会随着气温变化有所不同。 <\/p>\n\n\n\n
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本期酷热品趋势将为您介绍换季期值得关注的品类洞察<\/strong>。 <\/p>\n\n\n\n
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🔎 换季期搜索趋势<\/h2>\n\n\n\n
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换季期顾客的关注点如同天气一样瞬息万变。从近两年（2023-2024年）9月至10月期间的热门关键词趋势来看，从10月第一周开始，电热毯<\/strong>,加湿器<\/strong> 等对天气变化敏感的商品关键词出现在搜索前列。<\/p>\n\n\n\n
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顾客对换季期相关商品的关注度从10月初<\/strong>开始显著提高，随着周次推进，受天气影响的商品关键词逐渐增多。因此，建议从9月中旬开始战略性地提前准备库存和设置广告。 <\/p>\n\n\n\n
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📈 换季期平均气温及搜索量趋势<\/h2>\n\n\n\n
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换季期的气温变化对各品类的搜索量也有着明显的影响。 <\/p>\n\n\n\n
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首先，换季期家电<\/strong>的情况每周平均气温越低，搜索量越高<\/strong>。尤其是以气温降至20度以下的10月第一周为起点，搜索量正式开始激增。 <\/p>\n\n\n\n
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相反，健康食品 <\/strong>,医疗卫生\/辅助用品<\/strong> 品类与其他品类不同，与气温变化的直接关联性不大。因此，建议具有季节性的商品从9月中旬开始抢先准备；持续畅销的商品群则制定稳定的运作策略。 <\/p>\n\n\n\n
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$\"\"$ <\/figure><\/div>\n\n\n
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🔮 预测换季期趋势<\/h2>\n\n\n\n
<\/div><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
💡 下类卖家必看！ ✔️ 希望加强季节性商品战略的卖家✔️ 希望增加新客流入的卖家✔️ 希望利用换季期洞察拓展销售额范围的卖家换季期顾客的商品关注度和购买模式会随着气温变化有所不同。本期酷热品趋势将为您介绍换季期值得关注的品类洞察。 🔎 换季期搜索趋势换季期顾客的关注点如同天气一样瞬息万变。从近两年（2023-2024年）9月至10月期间的热门关键词趋势来看，从10月第一周开始，电热毯,加湿器等对天气变化敏感的商品关键词出现在搜索前列。顾客对换季期相关商品的关注度从10月初开始显著提高，随着周次推进，受天气影响的商品关键词逐渐增多。因此，建议从9月中旬开始战略性地提前准备库存和设置广告。 📈 换季期平均气温及搜索量趋势换季期的气温变化对各品类的搜索量也有着明显的影响。首先，换季期家电的情况每周平均气温越低，搜索量越高。尤其是以气温降至20度以下的10月第一周为起点，搜索量正式开始激增。相反，健康食品 ,医疗卫生\/辅助用品品类与其他品类不同，与气温变化的直接关联性不大。因此，建议具有季节性的商品从9月中旬开始抢先准备；持续畅销的商品群则制定稳定的运作策略。 🔮 预测换季期趋势换季期销售额上升的品类有哪些特征呢？我们通过AI分析，整理了换季期预计出现的主要趋势及可将其应用于运作策略的要点。<\/p>\n","protected":false},"author":11,"featured_media":29981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,114,12],"tags":[69,71,301,81,188,303,300],"class_list":["post-29916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-p-trends","category-p-trends-2","category-p-knowledge","tag-69","tag-71","tag-301","tag-81","tag-188","tag-303","tag-300"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts\/29916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/comments?post=29916"}],"version-history":[{"count":14,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts\/29916\/revisions"}],"predecessor-version":[{"id":34606,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts\/29916\/revisions\/34606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/media\/29981"}],"wp:attachment":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/media?parent=29916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/categories?post=29916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/tags?post=29916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}