{"id":29760,"date":"2025-09-04T16:21:27","date_gmt":"2025-09-04T07:21:27","guid":{"rendered":"https:\/\/ads.coupang.com\/cn\/?p=29760"},"modified":"2026-06-01T11:48:40","modified_gmt":"2026-06-01T02:48:40","slug":"%ec%b6%94%ec%84%9d-%ec%8b%9c%ec%a6%8c-%eb%8c%80%eb%b9%84-%ea%bc%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%eb%a7%a4%ec%b6%9c-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8","status":"publish","type":"post","link":"https:\/\/ads.coupang.com\/cn\/trends\/41","title":{"rendered":"\u5907\u6218\u4e2d\u79cb\u5b63\uff0c\u5fc5\u987b\u638c\u63e1\u7684\u9500\u552e\u989d\u6d1e\u5bdf"},"content":{"rendered":"\n

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酷热品趋势<\/p>\n\n\n\n

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中秋季篇<\/p>\n<\/div><\/div>\n\n\n\n

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💡 下类卖家必看！<\/h2>\n\n\n\n
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✔️ 希望在中秋季使销售额最大化的卖家
✔️ 正在考虑高效广告投放时机的卖家
✔️ 正根据2025年中秋的变化趋势构思有效销售策略的卖家 <\/p>\n\n\n\n
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中秋季是消费模式和广告效果尤为显著的时期。 <\/p>\n\n\n\n
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本期酷热品趋势将带您回顾去年中秋季期间销售额表现突出的品类，同时介绍今年中秋的预测趋势。 <\/p>\n\n\n\n
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🔎 中秋节值得关注的搜索关键词<\/h2>\n\n\n\n
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随着中秋季的临近，搜索关键词也出现了明显的变化。在中秋前两周中秋礼品套盒<\/strong>关键词挤进前五位<\/strong>，中秋前一周，LA排骨<\/strong>,韩牛礼品套盒<\/strong>等具体关键词占据了高位。  <\/p>\n\n\n\n
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因此，如果您是销售中秋相关商品的卖家，建议从中秋前两周开始集中制定确保销售额的策略。<\/p>\n\n\n\n
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$\"\"$ <\/figure><\/div>\n\n\n
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🌕 中秋季销售额大幅上升的品类<\/h2>\n\n\n\n
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哪些品类的销售额会显著上升呢？<\/p>\n\n\n\n
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得益于祭祀的习俗，相关食品和厨房用品的需求大增。而且受节日期间筹备家庭聚会的顾客的影响，寻找礼品相关商品的顾客也很多。尤其是Rocket Fresh，销售额在中秋前一周相较于前两周平均激增了258%<\/strong>。 <\/p>\n\n\n\n
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同时由于中秋正值初秋，叠加季节需求，取暖家电<\/strong>和保湿美妆商品<\/strong> 等商品群的销售额也有所增长。<\/p>\n\n\n\n
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$\"\"$ <\/figure><\/div>\n\n\n
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🔮 预测中秋季趋势  <\/h2>\n\n\n\n
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今年的中秋节有哪些特点呢？我们预测了通过AI分析的趋势。<\/p>\n\n\n\n
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节日已不再仅仅停留在传统活动层面，正逐渐转变为休息与消费的日子。因此，一人独享的节日食品、自我赠礼、健康恢复礼品<\/strong>晋升成为主要关键词。预计长假期间对恢复体力的需求将大幅增加，中秋过后的Refresh文化<\/strong>也是值得关注的要点。 <\/p>\n\n\n\n
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<\/strong>趋势1.独享中秋族&个人中心消费的扩大<\/strong><\/p>\n\n\n\n
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$\"\"$ <\/figure><\/div><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
💡 下类卖家必看！ ✔️ 希望在中秋季使销售额最大化的卖家 ✔️ 正在考虑高效广告投放时机的卖家  ✔️ 正根据2025年中秋的变化趋势构思有效销售策略的卖家中秋季是消费模式和广告效果尤为显著的时期。本期酷热品趋势将带您回顾去年中秋季期间销售额表现突出的品类，同时介绍今年中秋的预测趋势。 🔎 中秋节值得关注的搜索关键词随着中秋季的临近，搜索关键词也出现了明显的变化。在中秋前两周中秋礼品套盒关键词挤进前五位，中秋前一周，LA排骨,韩牛礼品套盒等具体关键词占据了高位。   因此，如果您是销售中秋相关商品的卖家，建议从中秋前两周开始集中制定确保销售额的策略。 🌕 中秋季销售额大幅上升的品类哪些品类的销售额会显著上升呢？得益于祭祀的习俗，相关食品和厨房用品的需求大增。而且受节日期间筹备家庭聚会的顾客的影响，寻找礼品相关商品的顾客也很多。尤其是Rocket Fresh，销售额在中秋前一周相较于前两周平均激增了258%。同时由于中秋正值初秋，叠加季节需求，取暖家电和保湿美妆商品等商品群的销售额也有所增长。 🔮 预测中秋季趋势   今年的中秋节有哪些特点呢？我们预测了通过AI分析的趋势。节日已不再仅仅停留在传统活动层面，正逐渐转变为休息与消费的日子。因此，一人独享的节日食品、自我赠礼、健康恢复礼品晋升成为主要关键词。预计长假期间对恢复体力的需求将大幅增加，中秋过后的Refresh文化也是值得关注的è<\/p>\n","protected":false},"author":11,"featured_media":29769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,114,12],"tags":[65,68,69,71,70,75,74,81,296],"class_list":["post-29760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-p-trends","category-p-trends-2","category-p-knowledge","tag-65","tag-68","tag-69","tag-71","tag-70","tag-75","tag-74","tag-81","tag-296"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts\/29760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/comments?post=29760"}],"version-history":[{"count":10,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts\/29760\/revisions"}],"predecessor-version":[{"id":34604,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/posts\/29760\/revisions\/34604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/media\/29769"}],"wp:attachment":[{"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/media?parent=29760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/categories?post=29760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads.coupang.com\/cn\/wp-json\/wp\/v2\/tags?post=29760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}